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News > Education & Resources > 4 Trends Set to Redefine How You Connect with Patients in 2025
Patient expectations are constantly shifting, yet one major theme emerged as we investigated ways to help you connect with patients more easily—convenience is king. With over 80% of patients saying that they select providers based on convenience factors alone (e.g., ease of appointment scheduling, online booking, and flexible appointment times), ensure your team is offering modern services that align with the growing demand.
Here are four trends that highlight why you need to make convenient online solutions your focus in 2025.
The most common way people find their doctor is online, with 58% of all patients starting with Google’s search engine. Put your practice in the spotlight to offer the digital experience your patients have come to expect in today’s modern marketplace.
What You Can Do
Wish someone else would do it for you? Elevate your online presence with Eyefinity Digital Marketing Services powered by EyeCarePro—six-time Readers' Choice award winner.
With over 90 million U.S. adults at risk for vision loss, according to JAMA Ophthalmology, but nearly 1 in 4 patients struggling to make an appointment, getting patients seen in the most efficient way is the key to keeping up with the growing demands of patient care.
Want to make it easier to be seen? Eyefinity Integrated Online Appointment Scheduling allows patients to view your availability on their own time and book a visit that’s most convenient for them.
It’s a given, patients aren’t giving up their phones anytime soon. In a recent survey, 81% of participants say that they would prefer to fill out online forms from any mobile device, ideally before they arrive to their appointment (83%).
Need help getting started? With online forms available with Eyefinity cloud-based software, you can put the power of convenience back into patients’ hands. They’ll be able to easily provide their demographics, insurance, reason for visit, and more before their appointment.
It's no secret appointments can be easy to forget. According to industry averages, the no-show rate for optometry practices is around 25%. Appointment reminders via text or voice messages have been shown to significantly reduce this rate, with some research indicating a decrease of up to 38%.
Looking for additional assistance? Eyefinity Electronic Patient Notifications allows your patients to effortlessly stay engaged with their eye care through automated text and voice messages for patient recalls, appointment reminders, and eyewear-ready notifications.
While patient expectations are sure to shift, quality care met with convenience will always reign supreme. Whether your goal this year is to enhance your SEO, increase your hourly flexibility, or start pinging patients with an appointment reminder, ensure your practice is prepared with technology designed to keep up.
See how Eyefinity's cloud-based software flexes to fit your needs, now and into the future.
