Seeing Clearly: How Integrated Payments Strengthen Your Practice

Every eye care professional knows that healthy vision depends on actions like a well-balanced diet, regular exercise, and resting of the eyes. Eye health isn’t just about individual actions—it requires the synergy of multiple factors. Like our eyes, optometry practices also require synergy. Staff, practice technology, inventory, diagnostic equipment, communications/marketing, billing, and more need to function in unison to build a profitable practice. One particularly important area in the ecosystem of a profitable practice is having a reliable and secure integrated payments solution. 

What is an Integrated Payments Solution you ask?   

An integrated payment solution optimizes back-end business operations, connecting payment processing with other critical business systems like your practice management software. This drastically saves time spent on tasks like data entry, payment authorizations, reconciliations, and more. Equally important, it provides access to the technology a business needs to evolve their operations over time. By optimizing your workflows and adapting to match the demands of an ever-changing marketplace, an integrated payments solution provides you with an invaluable tool to set your practice up for success.

Benefit #1: Streamline Operations

One of the biggest advantages of having an integrated solution is that it automates payment processes, allowing practices to bypass having to enter and reconcile transaction data, which is time-consuming and prone to error. Payments are automatically posted at the time of sale and the ledger will display the transaction history, making accounting easier, more accurate, and providing immediate access to transaction data and insights.

Benefit #2: Improve the Customer Experience

Customers now expect a cutting-edge checkout experience. In fact, nearly 9 out of every 10 Americans has and is using some form of digital payments. An integrated payments solution expedites checkouts for patients and staff with convenient payment methods like EMV (chip credit cards), contactless tap-to-pay, and digital wallets. It also offers line-busting options such as self-checkout, online checkout, and mobile checkout for payment acceptance throughout a practice’s location. This helps practices grow with their customers’ needs.

Benefit #3: Customize Your Solution for Your Practice

Just like our irises are unique to our eyes, every business has needs specific to their operations. Businesses can customize integrated payments solutions with features they need—now and in the future. For example, when connected to a CRM system, the two systems can work together to provide insights on customer purchasing trends or be designed to track inventory, sales, and deliveries. A practice can tailor their integrated payments solution to provide the information they want—so they can improve on any area of their operations from marketing to accounting and customer service.

Taking the Next Step 

How do you find the right integrated payments solution for your practice? The most important factors to consider are ensuring it is reliable, secure, and connects with your practice management software. If you’re using Eyefinity’s cloud-based technology, Worldpay is the clear answer. Worldpay is the only integrated payments solution that seamlessly connects with Eyefinity^® Practice Management. As a global company with a legacy of success, Worldpay brings a dedication to excellence and a commitment to evolution—always striving to provide new and exciting features to their users. Furthermore, Worldpay offers a best-in-class 99% uptime rate and 24/7 US-based customer support. If you want to boost your efficiency, save staff time, and enhance your patient experience—Eyefinity and Worldpay are ready to provide you an integrated payments solution that will make your life easier. 

Upgrading to Worldpay is simple, and for a limited time you’ll receive a $500 credit* when you sign up.  

Learn More.

Don’t have Eyefinity Practice Management? Now's the time to join the cloud. Ask how VSP Premier Edge™ Platinum-level practice Practices can save up to $1,500 on a subscription to Eyefinity Practice Management and Eyefinity EHR.

Sources:

McKinsey & Company

*Offer available between February 1, 2023 - July 31, 2024.